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TTC: From product producer to standard setter (Reprinted from South Daily)

  • Time of issue:2021-06-15

TTC: From product producer to standard setter (Reprinted from South Daily)

(Summary description)

  • Time of issue:2021-06-15
Information

 

Business card

 

TTC was founded in 1998, the company specializes in the design and production of mechanical shaft, digital encoder, electronic switch and connector products, widely used in computers, automobiles, intelligent equipment, measuring instruments, industrial control systems, mouse, keyboard, digital audio, household appliances, office equipment, etc. At present, the company's annual output has reached more than 1 billion, and its products sell well all over the world. The total turnover in 2019 is expected to reach more than 300 million yuan. This year, the company was successfully selected into the list of the first batch of "little giants" (champion of subdivided industries) in China, which was recognized by the Ministry of industry and information technology of the people's Republic of China.

 

In 2002, the mouse wheel encoder, which was designed and produced by innovative R & D, was the first professional design company in China and the third independent R & D and design company in the world; In 2005, we successfully developed the world's thinnest and longest life touch switch for Swiss Logitech mouse; In 2014, he was the first one in the world to develop a thin mechanical shaft for E-sports laptops, and won national invention patents and American invention patents... Behind these achievements, there is a common name TTC.

 

"Looking at the world, the tide of economic globalization is rolling forward. Enterprises in the same global village are facing global competition. They must have first-class products with international competitiveness and become first-class enterprises." Yu Zhengming, chairman of TTC, said: how can TTC be first-class? We must continue to carry forward the spirit of craftsmen, we must adhere to innovation and creation.

 

Continuous innovation to create world class products

The word "first class" is almost the "brand" of TTC along the way, which is deeply engraved in the enterprise's bones.

 

Although the company was founded in 1998, it has developed and produced mouse wheel encoder in 2002, becoming the first professional design company in China and the third in the world. So far, the company's mouse encoder, microswitch market share to maintain the world's first.

 

Innovation to create "first-class" products, since then a hair can not be received. In 2005, Kedian successfully developed the world's thinnest and longest life touch switch for Swiss Logitech mouse; In 2006, the 4D wheel mouse module architecture designed and invented by the company applied for national invention patents and a number of overseas international patents. This patented product is widely used by Dell, HP, Lenovo, thunder snake and Sony. Up to now, Kedian is still the only design company with this intellectual property right in the world; In 2012, the company successfully developed TTC mechanical keyswitch, a keyboard switch used in the mechanical keyboard of electronic competition equipment, becoming the first enterprise in China to design and use robots for mechanical keyswitch.

 

Speaking of the process of creating "first-class" products through innovation, one case is the most typical. In 2014, in order to develop an electronic competition notebook, Lenovo widely sought cooperation Companies in R & D and production of keyboards, but many domestic enterprises were at a loss. It turns out that the keyboard of E-sports notebook not only requires long life, good stability and high comfort, but more importantly, it is very difficult to achieve mechanical sound on the thin notebook keyboard.

 

"Keyboard sound is very important for E-sports players, because the sound will bring players a sense of response to control and directly affect the user experience." Yu Zhengming said that because the notebook keyboard is too thin, it used to use electronic sound effect in the past, but E-sports players prefer mechanical sound, and the sound of each key should be consistent, which is a challenge to the limit.

 

To this end, the company has set up a special working group, and the R & D team has been working hard for months, but there is still no breakthrough. Half a year later, at about 5 am, Yu Zhengming suddenly woke up in an inspiration, and immediately got up to find the R & D team to go to the factory for proofing. Finally, after a period of repeated adjustment, he formed the core patent of keyboard switch - torsional spring sound, and developed the world's first thin mechanical shaft for electronic competition notebook. The patented product was first used in Lenovo Savior y910 laptop, and won two awards of best game device and best product at CES 2016.

 

To ensure the international standard for the products

 

Trantek modern industrial park located in Xiaojinkou street, Huicheng District, there are not only high-standard workshops, but also imported high-precision mold processing center, precision metal stamping and all imported high-grade precision plastic molding equipment from Switzerland, equipped with military dust-free assembly workshop, automation workshop and quiet laboratory, In particular, WTDP international laboratory is more attractive.

 

"With our own international laboratory, we can improve the international competitiveness of our products and the efficiency of innovation and research." Yu Zhengming said that in order to make products go to the world, they must go through international certification, but the cycle of applying for international certification is as long as one year. In 2007, the company invested more than 30 million yuan to build WTDP international laboratory, which is the first WTDP International Laboratory authorized by UL and ENEC in China. It is also the unique international laboratory in the field of switch elements (devices) in China, which is also certified by the United States and the European Union. The test reports produced by the international laboratory are globally recognized. Since then, on the one hand, the product certification time has been shortened to three months, on the other hand, the products have been tested in accordance with international standards, which has also helped the products to pass the "international standards" ahead of time.

 

In 2008, UL, the world's largest and most authoritative certification body, formally invited Yu Zhengming to participate in the international summit technology conference held in Malaysia to discuss and revise the ul61058 international standard, which was published globally in 2011.

 

From 2015 to 2017, TTC, together with relevant national ministries and commissions, participated in the formulation of the national standard of high voltage connection system for electric vehicles.

 

The unremitting pursuit of "first class" eventually makes TTC become the champion of subdivision industry. In 2019, zhengpaikedian was successfully selected into the list of the first batch of "little giants" (champion of subdivided industries) in China recognized by the Ministry of industry and information technology. Specialized and special new "little giant" enterprise is a leader selected by the Ministry of industry and information technology on the basis of "specialized and special new" small and medium-sized enterprises and products identified by provincial competent departments of small and medium-sized enterprises. It is a pioneer enterprise focusing on market segmentation, strong innovation ability, high market share, mastering key core technology, and excellent quality and efficiency.

 

Dialogue

Do not blindly pursue output value and scale

 

Southcn: what do you think of the business environment in Huicheng District?

 

Yu Zhengming: The development of enterprises is inseparable from a good business environment. The government has done a good job in humanistic care. In particular, Huizhou has issued many policies in recent years, and the municipal and district governments have always been concerned about us. For example, the enterprise through train activities held by Huizhou City and Huicheng District since last year have effectively solved many problems for many enterprises. In addition, the "net clearing and efficiency enhancement" action launched by Huicheng this year has greatly improved its efficiency. Things that used to take a week can now be reduced to one or two days.

 

Southcn: what suggestions do you have for the work of government departments?

 

Yuzhengming: the development trend of new energy vehicles is irreversible, which is one of the directions for the company to increase capital and expand production in the future. As early as four years ago, we participated in the national standard formulation of new energy vehicles. The company has done a lot of work on investment and technology accumulation in this direction, so we have development expectations in new energy vehicles. In addition to the investment in related core parts and semiconductor chips, the company is more urgent for land, and hopes that the government can solve the problem in time.

 

Southcn: enterprises are the main body of promoting high-quality economic development. Under the new economic situation, how can zhengpaikedian take a good road of comprehensive innovation and build a first-class enterprise with high-quality development?

 

Yuzhengming: as a national high-tech enterprise, Guangdong engineering technology research and development center and Provincial Intellectual Property demonstration enterprise, we do not blindly pursue output value and scale, but we must pursue "strong", that is "international competitiveness of products". Zhengpai science and Technology Co., Ltd. has an annual R & D ratio of 8% of total sales. At present, there are more than 200 Chinese patents, including 39 invention patents and 16 international patents arranged by the United States, Germany, the UK, Japan and South Korea. This is the best footnote for us to carry forward the craftsman spirit and adhere to innovation and creation.

 

Lu Hui, reporter of Southcn

Correspondent Chen Meijun, he Yanmei, Huang Yu

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